The Lean Product Playbook How to Innovate with Minimum Viable Products and Rapid Customer Feedback (Audible Audio Edition) Dan Olsen Walter Dixon LLC Gildan Media Books
Download As PDF : The Lean Product Playbook How to Innovate with Minimum Viable Products and Rapid Customer Feedback (Audible Audio Edition) Dan Olsen Walter Dixon LLC Gildan Media Books
The missing manual on how to apply Lean Startup to build products that customers love.
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges when trying to adopt Lean, because they feel like they lack specific guidance on what exactly they should be doing.
If you are interested in Lean Startup principles and want to apply them to develop winning products, this audiobook is for you. This book describes the Lean Product Process a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to
- Determine your target customers
- Identify underserved customer needs
- Create a winning product strategy
- Decide on your Minimum Viable Product (MVP)
- Design your MVP prototype
- Test your MVP with customers
- Iterate rapidly to achieve product-market fit
This book was written by entrepreneur and Lean product expert Dan Olsen, whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product processes and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.
Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable resource.
The Lean Product Playbook How to Innovate with Minimum Viable Products and Rapid Customer Feedback (Audible Audio Edition) Dan Olsen Walter Dixon LLC Gildan Media Books
This book is without a doubt one of the most useful guides I’ve ever read when it comes to applying Lean Product concepts to real-life situations. It guides you through a step by step (it’s a playbook!) strategy for helping you build better, more innovative products, and while you are reading it, it gives you key examples and engaging stories to illuminate each of the steps. Contrary to other “business” books I’ve read, this one is directed and insightful (and entertaining!), making me want to continue reading, and more importantly, enabled me to immediately utilize the strategies.The book offers a combined discussion of Lean Product process, UX Design, Agile Development, and Analytics, which truly covers everything you need to know to build great products that customers will love. One of the key ideas of the book revolves around Product-Market fit, and how to achieve it using a 6-step process. The steps are clear and concise, and the examples and included figures are very tangible and easy to understand.
Additionally, this is one of the few books I’ve come across that clearly explains and puts into the proper context how to think about things such as UX design (a 4-layer model of conceptual design, information architecture, interaction design and visual design), User testing (and various methods of doing it quickly and cheaply), Personas, the Kano model, Kanban, and Scrum, to name a few. Whether you’ve already successfully implemented Lean Product principles, are looking to start, are having trouble applying the concepts, or maybe you just aren’t sure where to begin, I highly recommend this book.
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The Lean Product Playbook How to Innovate with Minimum Viable Products and Rapid Customer Feedback (Audible Audio Edition) Dan Olsen Walter Dixon LLC Gildan Media Books Reviews
Most new products (70-80%) fail in the market. And most of these products don't fail because they were built or marketed poorly; they fail because they are the wrong products to start with. Products that people don't really want or need (despite what they may have thought or blurted out during focus groups.)
A great product-market fit is a rare beast and most companies discover too late that they've spent months or years developing and perfecting a product that the market does not care about.
The Lean Startup approach has, deservedly, gained a lot of recognition and praise for helping entrepreneurs and innovators minimize their chances of failure by focusing them on validating their ideas before over-investing in them. But I've seen many entrepreneurs talking the Lean Startup talk and not walking the walk. Not because they do not WANT to, but because they are not sure HOW to. Experienced people have a hard-time giving up their old ways, and first-timers are not sure where to start.
This is where Dan Olsen's book comes in. Dan guides you, step-by-step–and with a lot of examples and case studies–through the Lean Product process. The thing I liked best about "The Lean Product Playbook" is that, unlike many business books, there is no fat in it it's a LEAN book about LEAN product–the opposite of those books that take one concept that can be explained in 10 pages and turn it into a 300-page book through repetition and filler material. Every chapter and every section contains clear and actionable instructions on what to do, what to measure and how to make sure you don't fool yourself.
Winning in the market with a new product is a challenge, but Dan Olsen is a great coach and if you follow his advice and techniques you will be in a great position to beat those terrible odds for market success that I mentioned at the beginning of this review.
Bravo "coach" Dan, and thank you for sharing your playbook with us!
Great book! I suspect Dan used his own methods when deciding to write this book because there was definitely a need for a resource that pulled together a range of lean concepts and made them very tactical in way that can be easily implemented by any product manager. As a Director of Product Management defining the PM function in a maturing company, this book helped me validate my knowledge of certain best practices and convey those techniques to more junior Product Managers that joined the team. Overall, I like the clear, simple visualizations of Problem/Solution space for Product-Market Fit, the Hierarchy of Web User Needs and the MVP pyramid. There were also some templates that I've adopted for our product organization the Customer Need 2x2 (Importance vs. Satisfaction) and the Product Value Proposition table. Definitely a "must-have"!!!
A lot of other reviews state that this book is a must for product managers... I disagree. I think it's a must for executives, entrepreneurs, and designers as well. I've had the pleasure of seeing Dan speak and walked away with a lot of nuggets of truths on launching products successfully with iterative cycles. It's great he's taken the time to write a comprehensive book that covers A-Z on lean product methodology. The interesting thing about Lean is that it's not just a product methodology. You will learn many lessons on how to apply to improve operations, processes, and virtually all aspects of your company.
This is one of three books that every entrepreneur should read. The first two are The Lean StartUp by Eric Ries and The Phoenix Project by Gene Kim, Kevin Behr and George Spafford.
In the Lean Product Playbook Dan provides you almost a step by step instruction set for the on the ground game of building a product and taking it to market. Be warned of one thing while you read, before you start saying "Well yeah in that case it would work like that but what about x?" make sure you read the entire chapter. 99% of the time Dan will answer that exact question before the chapter is done. It was kind of like he was reading my mind while I was reading the book. Very strange but in a good way.
I purchased this book because Dan was coming to town to speak at a local meetup and I wanted to better understand his talk. What ended up happening is a major course correction for my product development. Only time will tell if this was a good idea but I'll have to say I feel much more confident in using the methods outlined in this book.
This book is without a doubt one of the most useful guides I’ve ever read when it comes to applying Lean Product concepts to real-life situations. It guides you through a step by step (it’s a playbook!) strategy for helping you build better, more innovative products, and while you are reading it, it gives you key examples and engaging stories to illuminate each of the steps. Contrary to other “business” books I’ve read, this one is directed and insightful (and entertaining!), making me want to continue reading, and more importantly, enabled me to immediately utilize the strategies.
The book offers a combined discussion of Lean Product process, UX Design, Agile Development, and Analytics, which truly covers everything you need to know to build great products that customers will love. One of the key ideas of the book revolves around Product-Market fit, and how to achieve it using a 6-step process. The steps are clear and concise, and the examples and included figures are very tangible and easy to understand.
Additionally, this is one of the few books I’ve come across that clearly explains and puts into the proper context how to think about things such as UX design (a 4-layer model of conceptual design, information architecture, interaction design and visual design), User testing (and various methods of doing it quickly and cheaply), Personas, the Kano model, Kanban, and Scrum, to name a few. Whether you’ve already successfully implemented Lean Product principles, are looking to start, are having trouble applying the concepts, or maybe you just aren’t sure where to begin, I highly recommend this book.
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